Hooters announced they have signed fifty-one offensive linesmen to NIL deals. What is a NIL deal? A NIL deal means name, image, likeness. A topic that has been much debated for decades came to a head last year, and on July 1 2021, the NCAA allowed college athletes to receive compensation, in a variety of ways, including money. Hooters, a national restaurant chain has announced agreements with several college football players, including seven players from the University of Missouri.
Armand Membou, Luke Griffin, Connor Tollison, Bobby Lawrence, Javon Foster, Drake Heismeyer and Ej Ndoma-Ogar have signed on with Hooters. The company wanting to focus on offensive line units as opposed to just individual players. This is a them throughout may of the SEC schools.
The players are expected to visit locations and use their influence to encourage fans to eat at the restaurant and online/social media branding and campaigns. This is a tremendous opportunity for the group, as offensive linemen are generally not the first stop for advertisers.