Asher began writing in Aug. 2015 for NFL Pressbox before branching out in Mar. 2016 and acquiring his own website SportsPress, which quickly became focused on motorsports. His 2023 work marks eight years of motorsports coverage and seven for Beyond the Flag, where he has written since Feb. 2017. He became Site Expert in Apr. 2017 and continues to manage the site after being hired full-time by FanSided as Junior Editor in Oct. 2020. He received a promotion to Editor in Jul. 2021. He has been an officially accredited media member for both IndyCar and NASCAR since Sep. 2019 and occasionally contributes on FanSided's NFL and NCAA sites.